Meet our Founder & CEO:
Nicole Biemer

Nicole Biemer is a powerhouse public relations strategist who has previously held senior communications roles at leading Fortune 50 companies and award-winning agencies nationwide. She has a proven track record of developing and executing integrated publicity and communications strategies that drive brand awareness and deliver impactful results for her clients.

Notably, Nicole has worked with some of the most recognized hospitality, culinary, entertainment and lifestyle brands in the country. Her experience includes managing PR efforts and opening six properties for MGM Resorts International's global hotel portfolio, which includes iconic properties like Bellagio, MGM Grand, and MGM National Harbor. She has also overseen PR for Comcast’s Northeast footprint, and contributed to driving visitation to the city of Las Vegas through storytelling for the Las Vegas Convention and Visitors Authority (LVCVA).

One of Nicole's standout achievements was her role as the opening communications director for Resorts World Las Vegas, where she led her team to secure over 250 press placements totaling over 10 billion impressions for the property. Here, she built the communications function from scratch, working cross-functionally to ensure a successful launch of the new resort development.

Nicole is known for her expertise in story development and media pitching, which has led to high-impact placements in top media outlets such as The Wall Street Journal, Travel + Leisure, Thrillist, EATER, FOOD & WINE, USA Today, TODAY Show, and more. She has also demonstrated her proficiency in brand launch campaigns, having developed successful PR campaigns for the opening of 30+ hotel, restaurant, nightlife, entertainment, beauty, and retail experiences.