Custom PR strategy development

Press kit & key media messaging development

Media relations & targeted outreach to digital, print, broadcast press outlets

Writing, editing, and distribution of press releases and other media advisories*

Community relations and corporate social responsibility (CSR) initiatives

Identifying and fostering brand partnership collaborations with compatible brands and organizations

Thought leadership strategies

Press event coordination and publicity

Brand reputation strategies

Kick-off meeting to uncover company DNA, passions, strengths and hypotheses that we will use to inform our strategy and approach.

Stakeholder interviews to gather internal perspectives.

Extensive Industry and competitive analysis

Qualitative one-on-one interviews and/or focus groups with past and current clients to deepen insights.

Audit of core branding, messaging and existing marketing and communications strategies.

Comprehensive brand positioning and messaging recommendations for all touch points, from marketing to client communications process.

Influencer strategy development

Campaign ideation and management

Influencer sourcing and relations

Contract negotiations

Sourcing and coordination of speaking engagements, podcasts, press interviews, TV appearances, and expert commentary opportunities.

Media training

Awards strategy & submissions

Concept and execution of strategic publicity campaigns for grand openings, product and brand launches, press conferences, media junkets, and red carpet events.

Invite list building and management

On-site staffing support

Development of social media strategy

Monthly content calendars

Caption writing

Creative direction

Reel creation

Community engagement

Analytics reporting

Influencer collaborations

Sourcing of user-generated content (UGC)

Development of compelling written and visual content such as branded articles, blog posts, and website copy

Creation of visually captivating graphics, images, and videos