Are you feeling overwhelmed by the idea of creating a marketing or PR strategy for your business? Don't worry, it's a common struggle for many entrepreneurs. But with a solid plan in place, you can effectively promote your brand and reach your target audience. To help you get started, we've outlined five essential questions that every business owner should ask themselves when developing a marketing or PR strategy.

If you want your brand to stay relevant, it’s critical to keep up with the latest trends and news in your industry. ​​But with so much content out there, it can be overwhelming to keep up. That's where these resources come in handy.

Which PR service is best for me?

“Newsjacking” is a PR strategy coined by marketing expert David Meerman Scott that involves inserting your brand into breaking news stories or trending conversations.

Brand personas are essential to any marketing strategy, as they help to define your brand’s target audience and identify the best ways to reach them.