Free Tools to Keep Up with the Latest Trends
If you want your brand to stay relevant, it’s critical to keep up with the latest trends and news in your industry. But with so much content out there, it can be overwhelming to keep up. That's where these resources come in handy:
Marketing/Professional Newsletters
One of the easiest ways to stay up to date is by subscribing to newsletters that curate the latest news and trends in your industry. Here are a few of my current favorites:
DTC Newsletter: A weekly newsletter that covers direct-to-consumer brands and marketing.
Marketing Brew: A daily newsletter that provides a quick rundown of the latest marketing news and insights.
PR Week: A weekly newsletter that covers public relations, marketing, and communications news and trends.
Google Trends
Google Trends is a powerful tool that can help you track the latest search trends in realtime. You can use it to see what topics are popular in your industry, which keywords are trending, and more. It's also a great way to gather insights for specific topics or people, which can you can use to anticipate consumer behavior and inform your business and marketing strategy.
Feedly
Feedly is an AI-powered news aggregation platform that gathers content from websites, Twitter, RSS feeds, and more, all in one place. You can use it to curate your own newsfeed based on the topics and sources that matter most to you. Feedly offers both free and paid plans, depending on your needs.
Substack
Substack is a platform that allows writers and journalists to create and distribute their own newsletters. It's a great way to stay in the know about the latest trends and news in your industry. Some of my favorite journalist newsletters include:
Aly Walansky: A lifestyle journalist who covers travel, food, and more.
Jill Schildhouse: A food and travel newsletter that explores the world's culinary delights.
Alice Dubin: A freelance journalist who covers health, science, and more.
Bryce Gruber: A lifestyle journalist who covers beauty, fashion, and more.
Zlata Faerman (@zlatathoughts): A marketing and PR newsletter that offers insights and advice for professionals.
With these resources at your fingertips, you'll never miss a trend or important news story in your industry. Whether you prefer newsletters, news aggregators, or search tools, there's something for everyone.
So go ahead and start exploring - you never know what insights you might uncover!