Common Questions: What’s the difference between a PR Campaign and PR Retainer?

Are you wondering about the differences between a PR campaign and a PR monthly retainer? Let's break it down!

What is a PR campaign?

Think of a PR campaign like a sprint. It's a short-term solution focused on a specific goal or initiative, such as a new product launch or promoting an event. A PR campaign has a focused strategy with specific tactics like targeted pitching, media alerts, and brand collaborations.

When is a PR campaign a good choice?

If you're looking to make a big splash or respond to a crisis, a PR campaign might be the way to go. A PR campaign is best for gaining attention around a specific message or initiatives.

What is a PR monthly retainer?

Think of a PR monthly retainer like a marathon. It provides long-term, ongoing PR support designed to build and maintain a brand’s reputation over time through consistent publicity efforts. A monthly PR retainer is a comprehensive strategy that covers a set number of hours or services each month.

When is a PR monthly retainer a good choice?

If you want to build and maintain your brand’s public image over time, a PR monthly retainer could be your best bet. A PR monthly retainer is best for building and maintaining consistent brand awareness.

Which one is right for you?

Overall, both PR campaigns and monthly retainers have their strengths and benefits. Whether you need a short-term boost or ongoing support, a PR agency can work with you to create a customized plan that meets your specific goals and needs.

At the end of the day, the right choice will depend on your business's unique needs and goals. With the right PR strategy, you can take your brand to the next level and stand out from the competition. 

Whether you need a short-term boost or ongoing support, we got you!